I have decided to write this post as this is my current situation and I feel as though I should share my experiences thus far with you guys. About 3 weeks ago I left my warm, stable, cushy job of a couple years at MAC simply because I felt as though it was time to do so. I felt as though the store had done everything it could for me in terms of teaching me, training me and nurturing me and now it was time to fly out of the nest into the wild, cold wilderness. As the saying goes, “the magic happens when you step out of your comfort zone” so, I did just that!
And let me just say its been a whirlwind of emotions because naturally I miss my girls and my old job but I am also very excited to begin this new chapter of my life and see what the universe has in store for me!
So far, I’ve had quite a few freelance makeovers since I left which kept the income steadily flowing in, Thank God for that! But I have also been facing some challenges and learning new things along the way. As I struggled with one thing, I learned another.
- You have to market yourself in such a huge way it is ridiculous! It’s time consuming and a lot of hard work, but totally worth it! (I’m hoping). You are no longer working for someone else who has your back at the end of every month. You’re basically working on commission! If you don’t market yourself and go out and get your clients, well…you won’t be paid! When I say market yourself, I mean you need to ensure people know who you are and what you do! That face needs to be beat at all times! YOU ARE YOUR OWN BRAND! SO SELL IT! Perfect little story: the other evening my fiancé and I went into this cute little bakery that we’d never been too before. As soon as we walked in, I was immediately was greeted by one of the girls behind the counter asking if I was a makeup artist. I replied yes with a pleasant smile and she along with her coworkers excitedly went on to compliment my makeup. So by me just walking into that bakery with a nice face on, I sold my brand and gained a couple of clients who now know who I am and what I do.
- Be active on social media! Find a platform that works for you and use the hell out of it! Social media has become one of the largest and most successful tools in business and marketing. For me, I like Instagram, I find that it’s a bit more controlled than the other platforms. I’m most comfortable using that platform to promote myself as well as my business and I think I’ve been doing pretty okay thus far. You’d want to post consistently and efficiently. I try not to go more than 3 days without posting something. You have to remain relevant, people have to see you. If your account starts to go dead then people will not be as interested in you so much anymore. You also have to be particular about what you post. Before, my account was personal, so there were posts of my family and friends and my private life. However, as soon as I decided I wanted to build a specific brand, I started deleting those pictures and videos that were closest and dearest to me. I started to re-vamp my page and only post photos I think would fit in with my brand. Don’t get me wrong, you can post a lil’ selfie here and there and one or two personal pictures so your following gets a sense of who you are, but don’t go overboard if it’s a brand in beauty and makeup you’re trying to build. Try to post client makeovers you’ve done so people know you’re open for hire and post a lot of different looks on yourself. Doing this helps to sell yourself as an artist and gives your followers an idea of your skills and versatility.
- Don’t get discouraged if you don’t get as many likes, follows or support as you’d like. It just takes some time. Just keep posting and working toward what you imagine you want your brand to be and it’ll happen! or so I’ve been told 😀 Also, try not to compare yourself or your work to anyone else’s out there. Just be your gorgeous, authentic self and you’ll succeed. Remember, everyone has their own struggles. It’s very easy to feel down and disappointed when you’re now starting out, I’ve experienced it a bit but I always snap out of it and get back on my feet. Also, its helpful to remember that in our field there will be slow times and high paced times. Once you start to build your brand, that’ll disappear as jobs start flowing in due to referrals and potential clients liking what they see on your page.
- It’s also a big game of “who knows who” especially in Trinidad since it’s so small. Try to play that game, get yourself out there and network! Everyone knows someone! Always remember that!
I’m still learning as I go along, however, I hope this helps anyone out there who’s going through the same transition! 🙂
Be sure to head over to my Instagram page for a little more insight into how I post! And hit Follow to keep updated! 🙂