How do you become “someone” in such a saturated market? This question has become the bane of my existence. A lot of us have the same interests and I have seen a lot of artists out there who are truly blessed with amazing levels of skill and creativity. It would be quite easy to say that these reasons are precisely why they have such a strong presence in this business. However, it is many of these artists who are struggling with making a name as well. In our business, it is crucial to keep up to date with trends and new products. This is OUR industry and in order to create a presence, you need to be passionate about your brand and be on top of your knowledge and skill.
It’s very easy to become another duplicate artist and Instagram icon with nothing new, fresh or original to offer. You need to have your own stamp on your business and your brand. Make it you! You are not the same as every other person out there, so why make your business the same? Stand out and make a difference! You should strive to give the people what you think they’re looking for. Before you became an artist, remember what you liked seeing and reading about, remember your dislikes and your complaints, then go from there. Figure out what’s missing and cater to that. You can do customer research experiments via social media. Be versatile with your brand and your looks and from that, gage what your followers respond to most. That should give you a better idea of what your following would like to see more of.
Consistency is key! You MUST put aside time out of each day to dedicate to your brand. This will work wonders! Even though it may seem slow in the beginning, it will succeed once you keep working toward the end result.
Never give in to nay-sayers, for they don’t know any better. If unfortunately you are exposed to negativity, use this to fuel your success. I’ve realized that what some people, especially those in our industry don’t seem to get, is that there is enough success and opportunity to go around. Don’t let that get you down.
When you’re now starting out, you may be hesitant to post your work for fear of what people may say, but I urge you to get over this fear because all this will do, is hold you back. Not everyone is going to be your biggest fan and not everyone is going to support you. This is a reality that will slap you in the face sooner or later, and I always say sooner rather than later. As I’m now starting to create a brand myself, I am facing all of these issues along with many of you, so you’re not alone. Remember, running a business and brand is not a 9 to 5, it’s an all day, everyday. You need to be continuously reassessing your brand and your direction!
Another great way of becoming established is through media mentions and networking. In a previous post, I spoke a little about our industry being a “who knows who” type of industry. Start building relationships with other willing makeup artists, this helps you to get to know the competition as well as form an open line for potential jobs. Always try to get your name out there by whatever means you can! Make connections, it will help boost your business in the long run because at some point everyone needs a makeup artist. You can also try attaching yourself to local tradeshows and events. This will definitely help in building your brand and your client list.
I hope these little tips help! Let me know how it goes! 😉