Transitioning from Makeup Counter to Freelancing

I have decided to write this post as this is my current situation and I feel as though I should share my experiences thus far with you guys. About 3 weeks ago I left my warm, stable, cushy job of a couple years at MAC simply because I felt as though it was time to do so. I felt as though the store had done everything it could for me in terms of teaching me, training me and nurturing me and now it was time to fly out of the nest into the wild, cold wilderness. As the saying goes, “the magic happens when you step out of your comfort zone” so, I did just that!

And let me just say its been a whirlwind of emotions because naturally I miss my girls and my old job but I am also very excited to begin this new chapter of my life and see what the universe has in store for me!

So far, I’ve had quite a few freelance makeovers since I left which kept the income steadily flowing in, Thank God for that! But I have also been facing some challenges and learning new things along the way. As I struggled with one thing, I learned another.

  1. You have to market yourself in such a huge way it is ridiculous! It’s time consuming and a lot of hard work, but totally worth it! (I’m hoping). You are no longer working for someone else who has your back at the end of every month. You’re basically working on commission! If you don’t market yourself and go out and get your clients, well…you won’t be paid! When I say market yourself, I mean you need to ensure people know who you are and what you do! That face needs to be beat at all times! YOU ARE YOUR OWN BRAND! SO SELL IT! Perfect little story: the other evening my fiancé and I went into this cute little bakery that we’d never been too before. As soon as we walked in, I was immediately was greeted by one of the girls behind the counter asking if I was a makeup artist. I replied yes with a pleasant smile and she along with her coworkers excitedly went on to compliment my makeup. So by me just walking into that bakery with a nice face on, I sold my brand and gained a couple of clients who now know who I am and what I do.
  2. Be active on social media! Find a platform that works for you and use the hell out of it! Social media has become one of the largest and most successful tools in business and marketing. For me, I like Instagram, I find that it’s a bit more controlled than the other platforms. I’m most comfortable using that platform to promote myself as well as my business and I think I’ve been doing pretty okay thus far. You’d want to post consistently and efficiently. I try not to go more than 3 days without posting something. You have to remain relevant, people have to see you. If your account starts to go dead then people will not be as interested in you so much anymore. You also have to be particular about what you post. Before, my account was personal, so there were posts of my family and friends and my private life. However, as soon as I decided I wanted to build a specific brand, I started deleting those pictures and videos that were closest and dearest to me. I started to re-vamp my page and only post photos I think would fit in with my brand. Don’t get me wrong, you can post a lil’ selfie here and there and one or two personal pictures so your following gets a sense of who you are, but don’t go overboard if it’s a brand in beauty and makeup you’re trying to build. Try to post client makeovers you’ve done so people know you’re open for hire and post a lot of different looks on yourself. Doing this helps to sell yourself as an artist and gives your followers an idea of your skills and versatility.
  3. Don’t get discouraged if you don’t get as many likes, follows or support as you’d like. It just takes some time. Just keep posting and working toward what you imagine you want your brand to be and it’ll happen! or so I’ve been told 😀 Also, try not to compare yourself or your work to anyone else’s out there. Just be your gorgeous, authentic self and you’ll succeed. Remember, everyone has their own struggles. It’s very easy to feel down and disappointed when you’re now starting out, I’ve experienced it a bit but I always snap out of it and get back on my feet. Also, its helpful to remember that in our field there will be slow times and high paced times. Once you start to build your brand, that’ll disappear as jobs start flowing in due to referrals and potential clients liking what they see on your page.
  4. It’s also a big game of “who knows who” especially in Trinidad since it’s so small. Try to play that game, get yourself out there and network! Everyone knows someone! Always remember that!

I’m still learning as I go along, however, I hope this helps anyone out there who’s going through the same transition! 🙂

Be sure to head over to my Instagram page for a little more insight into how I post! And hit Follow to keep updated! 🙂

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Contouring and Gettin’ it Right!

So, one of my very best friends advised me on doing a post about contouring since her along with almost everyone she knows, their skills are well…abysmal. But have no fear because I am here! 🙂 Honestly, I personally am not a fan of heavy contouring simply because I think it changes one’s personal features a bit too much but in that case one can always keep it light or like me, just bronze. Nevertheless, I am here to give the people what they want!

Facial Contouring has become the beauty trend of what seems to be, a very long moment. Contouring basically defines and enhances your facial bone structure. You can either use cream or powder products that are about two shades darker than your foundation tone. No shimmery or chalky products please! That will just result in a hot mess! The darker shade is used to give a “slimming” effect to select areas of the face while lighter shades, used in highlighting, make features more pronounced.

STEP 1: Creating The Base

Apply your foundation to the entire face. This will just give a nice uniformed base to work with.

STEP 2: Mapping The Face

By using the darker shade product, draw lines from the temple down to the tip of the ear. From the tip of the ear, you’ll want to feel the sides of the face with your index finger until you find a “dip” below the cheekbones. This “dip” will be the guide you use to trace from the tip of the ear, along the “dip” stopping midway. (you’re not going all the way to the corners of the mouth). This will help to bring out the cheekbones.

As for the forehead, you’ll want to trace upward from the temple along the hairline to minimize the appearance of a larger/ wider forehead and to add a little dimension to the sides of the face. You will only trace to the top of the hairline if you have a higher forehead, like mine 😦

With the nose, you’ll want to trace a very thin line along the nose bridge on either side. You can go a little narrower to the tip. You can also carry it up to the brows to add length if you have a shorter nose.

And for the jawline, simply trace the color along your natural jaw bone.

STEP 3: Blend, Blend, Blend!

Take a damp beauty blender or a tapered makeup brush (although the beauty blender is much more effective) and dab/ tap over the colored area into your foundation. Blend in small circular motions using the larger end of the beauty blender as it has more space. For small areas like the nose, use the smaller end of the beauty blender and you can also squeeze it in to make it more narrow as that will be much more effective. Blend until no harsh lines are seen! This is the key to a perfect contour! Be sure to stay within the selected contoured areas as well!

STEP 4: Time to get LIT!

Use your cream or liquid highlighter (1 1/2 shade lighter than your foundation tone) and apply to under the eyes, down the middle of the nose, on the cupid’s bow, the chin and on the center of the forehead. You can go a little crazy if you’d like but just don’t over do it. Then blend by tapping into the skin using a same damp beauty blender. This helps to give a seamless, smooth, airbrush-like finish.

STEP 5: Set and Complete

Using a fluffy powder brush, dust the entire face with a loose powder, preferably translucent so it doesn’t have the ability to change the tone/color of the products used. Then finally, spray that beautiful face with some setting spray- I like to use MAC fix + spray. This is simply to help break up that powdery look and help your makeup to set a lot faster; giving it a more natural, worn look.

 

Below, I have listed the products I used to achieve this contour.

  1. MAC Cosmetics Studio Fix Fluid
  2. MAC Cosmetics Prolongwear concealer
  3. MAC Cosmetics Studio Conceal and Correct palette in shade Medium Dark
  4. LA Girl Pro Conceal in shade Light/Ivory
  5. MAC Cosmetics Prep + Prime Translucent Powder.

 

Happy Contouring! 🙂 Be sure to comment and let me know what products you use!

And be sure to click “like” and “follow” so you can get updates every time I post! 🙂

Baking And Why It’s So Important!

I am sure that most of you are already familiar with the art and trend of “baking” or “cooking” your makeup. Along with contouring and highlighting, it is one of those techniques that makes a huge difference in the appearance of your makeup. Basically, the “baking” or “cooking” refers to letting translucent powder sit on the areas of the face you wish to highlight for about 5 – 10 minutes, after which you dust away. Before this process however, your foundation and concealer must be on. By allowing the powder to just sit there, it enables the heat from your face to set your base foundation and concealer. When dusted away, this leaves you with a smooth, creaseless, matte finish. I love this technique simply because you don’t get your concealer settling in the lines under the eyes. I’ve always had a problem with that in the past. My old MAC coworkers would agree that my under eye area was my problem area and a hot mess to work with! I have dry and textured under eyes so that made it quite difficult when it came to concealer for me. I know what you’re thinking, wouldn’t powder make the dryness worse? I thought so as well! But it actually didn’t. A tip as well is to spray a bit of fix + spray after dusting away the powder. That helps eliminate the dryness and soften the appearance of the powder for those who suffer from the same as me or dry skin overall.

Happy Baking! 🙂 And feel free to comment which setting powder you use to bake!

My 5 Holy Grail Must-Have Makeup Products -2017

Okay! So we all have our personal must- haves! No matter how many products these companies keep creating for us, there will always be a select few we must fall back on. Here are 5 of mine! 🙂

  • MAC Studio Fix Fluid Foundation – This foundation hands down has been a blessing to my little heart! I have been using this foundation for the past 8 years! I love the buildable to full coverage it gives without it feeling heavy or greasy. Perfect for combination to oily skin. It also has SPF in it which is awesome because you get that extra protection. It doesn’t budge or move even if worn without a face primer and it lasts all day into all night! I would wear this foundation from 9am til 10pm without having any issues! Definitely my holy grail of foundations!

 

  • MAC Studio Fix Powder plus Foundation – Okay, so as it says in it’s name, this product is the ultimate duo of foundation and powder. However, some like myself wear it over foundation as a setting powder. This just gives a little more coverage and a very smooth matte look which I personally love! For those of you who don’t necessarily like too much coverage and opt for a more natural finish, this powder is perfect for you as well since when worn by itself gives a smooth but natural finish. It basically makes your skin look like skin on its best day!

 

  • Neutrogena Makeup Remover Wipes – I’ve tried many different forms of makeup removers from oils, to foams to other brands of wipes but none compares to this blue pack of removal goodness! Its super affordable which is a huge plus as it is going to be discarded after using anyway. It is incredibly moist and actually stays that way down to the last wipe at the bottom of the pack which is definitely another plus for me as I’ve used wipes before that have gotten stiff and dry as sand paper shortly after purchasing. It is also very efficient as one wipe takes off all makeup even the most stubborn waterproof mascara and eyeliner as well as eyelash and glitter glue! Can’t get any better than that!

 

  • Sacha Cosmetics Buttercup Light Powder – This powder is a very soft and smooth loose powder that comes in two shades- Buttercup for medium to dark skin tones and Buttercup light for those lighter skin tones. It is a setting powder that can be used to set the entire face as well as what most artists use it for which is as a baking powder. For those of you that don’t know baking is the term used to set the highlighted areas on the face using powder. This powder has a very yellow undertone so if your skin’s undertone is pink or red, I don’t suggest this product as you may end up looking a tad ashy.

 

  • LA Girl Pro Concealer and MAC Prolongwear concealer – OK, OK I’m cheating a bit for this one as I’m only supposed to list one but these two really go hand in hand for me. The prolongwear concealer is a liquid full coverage concealer that can last up to about 8 hours. This thing can literally cover anything. I use this on a daily basis but I also use LA Girl pro concealer to highlight and even contour. These concealers are a bit more user friendly as it comes with a brush as the tip so it is very easy to draw on and use as needed. Both full coverage and long lasting!
  • There you go! My must- have products! Comment below and let me know yours!!